… oh, and there’s also the Hot Launch 3 with eye-popping results at great price
By: Tim Baines
Without the in-your-face marketing blitz, Tour Edge has been making great golf equipment for many years.
How good these golf clubs are isn’t a secret anymore.
It was one of those things where Tour Edge, distributed by Golf Trends Inc. in Canada, let the products speak for themselves with the money going into the technology rather than the sales pitch. And all along, those using the equipment have been reaping the benefits. High-handicap golfers got better. Low-handicap players got better. And professionals, while not paid to endorse the golf clubs, still put them in their bag because of the level of performance.
Tour Edge has changed its philosophy a bit in the past few months – putting its product into the hands of more pros – beginning with the PGA Tour Champions, hoping to get some exposure.
Talk about making an impact! Joe Durant, using the CBX 3-wood and the 18 degree CBX hybrid won the Chubb Classic in Naples, Fla., Feb. 18. Four of the Top 10 finishers in the event were using Tour Edge equipment. At the par-5 17th hole on the Talon course at TwinEagles, the winner regained the lead by hitting ‘a perfect 3-wood’ setting up a birdie.
“I very was fortunate I put a new 3-wood in my bag this week,” said the 2018 Chubb Classic Champion. “It doesn’t have any left in it typically, so I knew the water was probably out of play. Right wasn’t very good, but I hit a good shot there [at 17].”
And now the endorsers are coming forward to sing the praises of a company that’s making a bold move to get its name out there in the mainstream.
At Tour Edge’s annual Media Day just before the PGA Merchandise Show in Orlando in late January – with a round of golf once again played at magnificent Lake Nona Golf and Country Club, former PGA Tour champion Tim Petrovic was on hand to talk about what Tour Edge has done for his game. Petrovic used a Tour Edge Exotics CBX fairway wood during a fourth-place finish at the PGA Tour Champions National Qualifying Tournament at TPC Scottsdale on Dec. 1, securing one of five fully-exempt PGA Champions Tour cards for 2018. Petrovic also finished in a tie for second at the Chubb Classic.
Petrovic is playing a 15 degree Exotics CBX 3-wood, the new club from Tour Edge that was designed to reduce spin with the world’s first Titanium face, Stainless Steel body and Carbon Fiber sole design.
“This year, I went to the CBX 3-wood and the 5-wood and I’m really, really picky about 3-woods,” Petrovic said. “I’d been using the same 3-wood for the past five or six years, so for me to switch to another 3-wood, it had to be something special. I took the CBX 3-wood and put it in the bag for Tour School. I think I shot my lowest round of the year; I shot 62 in the second round. The club just answered the call on every measure from a player perspective. When I wanted to hit it low, it would go low. When I wanted to hit it high and spinny, I could spin it. I probably hit it within 15 or 20 yards of my driver. I also put a 5-wood in and I could hit this thing out of a divot. It probably saved me three or four shots.”
So why the change in philosophy? Why is Tour Edge seeking out and paying players to use its equipment?
“We have a little different approach this year. We’re going to go heavy on the Champions Tour and we are going to pay,” said David Glod, who in 1985 founded Tour Edge, which has three distinct brand names: Exotics, Hot Launch and Bazooka. “We see a nice opening.”
Claudio DeMarchi, the Traveling Golfer himself – a long-time user and advocate of Tour Edge – found out just how good one of the company’s new products was during the week of the PGA Show. Using a Hot Launch driver, DeMarchi ratcheted his game up a notch or two.
It works. It really does. And the price tag is unbelievable, with the U.S. sticker price listed at less than $200 and the Canadian price is not a lot more.
“I took the wrapper off, stuck it in the bag and on the first day, right out of the gate, I hit four drives over 280 yards,” raved DeMarchi. “I’m definitely not a 280-hitter. Last year, I hit one over 270 yards. But with the Hot Launch, I hit a lot of big drives and they were straight. I only missed one fairway at Lake Nona. I walked into the reception and said to David, ‘You’ve got a problem, but it’s a good problem.’ ”
DeMarchi liked the driver so much, one night he snapped a photo with the Hot Launch tucked into his bed. Now that’s golf club love at first sight.
Here’s some info on the Hot Launch 3 specs:
- The Hot Launch HL3 driver features a forged titanium head and Cup Face technology, which increases the amount of face flexing for increased ball speed. The technology and advanced design do all the work in providing you extra distance off the tee.
- HL3 technology delivers incredible forgiveness, as well. Variable face thickness technology provides more contact points on the face that provide better off-centre hit distance, so miss-hits fly just like on-centre strikes.
- Another HL3 TechAdvantage is the Power Channel on the sole behind the club face. The power channel is designed to deliver amplified ball speed and less spin, as well as added forgiveness on shots struck lower on the face.
- A rear sole weight moves the centre of gravity back deeper in the club head to create an easy launch that will fly higher and longer.
In recent weeks, PGA Champions Tour pros using the Tour Edge Exotics CBX hybrids and fairway woods earned a third-place finish and three Top 10s at the Boca Raton Championship early in February. Nineteen professionals representing 87 PGA Tour wins have put the spin-killing hybrids and fairway woods into play over a period of seven events this year.
“There is no doubt now that the Exotics CBX are the fastest growing metalwoods on the PGA Tour Champions and on any other professional tour in golf,” said Glod. “We also have some exciting developments with Exotics CBX fairway woods, hybrids and Iron-Woods making their way onto the PGA Tour and Web.com Tour. The word is spreading that if you want the distance and accuracy of a Titanium face in a hybrid or fairway wood, there is only one game in town.”
The new Exotics CBX fairway woods and hybrid were designed with a multi-material construction that includes the top of the line in Beta Titanium, Hyper Steel and Carbon Composite materials. This unique combination of three different materials helps produce a penetrating ball flight that cuts through windy conditions and lowers side spin rates for greater accuracy.Independent robot tests that have shown the CBX to average more than 16 yards longer in distance than several of the best selling fairway woods on the market.
Oh, and did we mention the clubs come with a lifetime warranty?
www.touredge.com To find a Tour Edge dealer near you call 1-800-515-3343
In Canada contact www.golftrendsinc.com or call 1-800-668-1101.