TAYLORMADE’S TWIST FACE TECHNOLOGY. CALLOWAY’S JAILBREAK TECHNOLOGY. GENIUS.
I don’t even need to see how the drivers perform and I want to smack a golf ball with those babies.
Even without the marketing razmatazz, testing is showing that TaylorMade (with its Twist Face) and Callaway (with Jailbreak) are terrific products.
Twist Face is a multi-curved face design featured on the M3 and M4 drivers – with Hammerhead technology that creates a huge sweet spot enhancing ball-speed and forgiveness across the face of the club. Sounds pretty sweet, eh?
“No matter what level you are, this new technology with Twist Face in the drivers is really going to help people hit the golf ball straighter and longer,” said Brian Bazzel, TaylorMade’s vice-president of product creation. “We were studying how golfers were mis-hitting shots. We could see how the club was coming into impact, when the ball was leaving and where the ball was ending up. What we found was there was a flaw in the standard curvature that’s been designed in drivers for quite some time. We changed that curvature and called it Twist Face. The simplest way to describe it is, no matter where you’re hitting it on the face, we’re going to provide you a more accurate golf club. It’s game improvement for every golfer.”
TaylorMade’s stable of professional tour players includes Dustin Johnson, Rory McIlroy, Jason Day, Justin Rose, Jon Rahm, Tiger Woods and Paula Creamer. www.taylormadegolf.com
Callaway, with its own impressive list of professional endorsers including Phil Mickelson, Sergio Garcia, Henrik Stenson, Canadian Adam Hadwin and Michelle Wie, is riding a wave right now with its Rogue line of golf clubs.
On the heels of monster success by its Epic line in 2017, Callaway has stepped up its game again, with some help from some of the minds at Boeing – lighter hourglass-shaped titanium rods create a strong vertical connection between the crown and sole. That allows the face to take on nearly double the impact load to promote ball speed and boost distance. The larger head shape, with redistribution of some weight to the perimeters, is also proving to be more forgiving. www.callowaygolf.com